by Ryan Anys | Dec 6, 2012 | Local Business Marketing, Marketing Tatics and Strategies, Small Business Marketing
Much like snowflakes, fingerprints and people, for that matter, no two businesses – nor the products or services they purvey – are exactly the same. It all boils down to positioning, i.e. how you “position” your business to differentiate yourself from your...
by Ryan Anys | Dec 4, 2012 | Local Business Marketing, Marketing Inspiration, Marketing Tatics and Strategies, Small Business Marketing, Small Business Marketing Update
Two Weeks ago I interrupted Marketing Expertise’s regularly scheduled Small Business Update – 5 Links to Small Business Marketing Goodness to tribute to then upcoming Small Business Saturday, with 5 Links to Small Business Saturday Goodness! I certainly hope that you,...
by Ryan | Aug 22, 2012 | Marketing Tatics and Strategies, Small Business Marketing, Targeting
Louie CK Whips the Middleman’s ASS! What would you do if you had the opportunity to remove the person, company, or whatever the entity may be standing between you and your customers – who determines when, how and for how much you can sell your product or...
by Ryan | Aug 15, 2012 | Marketing Tatics and Strategies
CUSTOMER SERVICE & PR FAIL: Chick-Fil-A Hates the Gays Unless you’ve been living under a pile of boulders squirreled away in some dank Appalachian Mountain cave, you’ve no doubt heard all the hubbub about fast food chicken giant Chick-Fil-A’s mega blunder of a PR...
by Ryan | Jul 29, 2012 | Marketing Media, Marketing Tatics and Strategies, Small Business Marketing, Social Media Marketing
The recent gruesome shooting at the midnight Batman movie premier in Aurora Colorado is an fathomable tragedy – no words known to mankind can even begin to express the nation’s collective horror, revulsion and pain. With 12 dead, 58 wounded, and the life...
by Ryan | Jun 24, 2012 | Marketing Tatics and Strategies, Small Business Marketing Update, Uncategorized
What’s up – what’s up to all my you small business breather surfing across cyberspace! Welcome to week two of the Marketing Expertise… Weekly Small Business Marketing Update Here are this weeks Top 5 Small Business Marketing Links: 1. Why even...