copywriter + Marketing Consultant
For Professional Service Businesses
Looking to Grow Your Professional Service Business?
Professional Services = Real Estate Agents + Brokers, Accountants, Attorneys + Law Firms, Business Coaches, and any of a range of knowledge workers providing specialized client services.
I’m guessing that’s why you’re here. Also, so we’re on the same page, in business, “growth” is shorthand for more revenue. And in order to spur growth and increase revenue, a few things need to happen…
First, you need to generate leads. And not just more leads, but a better-quality leads. AKA your Ideal Clients, the folks who both the perfect fit for your services, and represent the kind of people you genuinely want to work with.
Next you need to engage Ideal Clients and build connections with emotional triggers that pull the right levers to steadily guide prospects down your sales funnel.
And finally, you must covert eager prospects into paying clientele. winning their business, and realizing the growth and increased revenue you’re aiming for.
How Does This Happen?
Effective marketing is the key. And effective marketing starts with strategy-driven copywriting.
And I’m here to help! As a Copywriter and Marketing Consultant with nearly 30 years of experience in professional services marketing, I write conversion-driven messaging that helps professional business owners (like you!) connect with their Ideal Clients, spark their interest, and ultimately win their business.
My Services
Creative Copywriting
Content for websites, blogs, email, social media + PR campaigns, brochures, direct mail campaigns, and more!
Blog Posts
Informational posts, articles, press releases, promotional updates, and SEO-driven content.
Website Content
Engaging, user-friendly website content that connect with your ideal prospects and convert more sales.
Campaign Management
Stop stressing! I’ll manage your website, email, social media, and PR campaigns.
Marketing Strategy
Eager to grow your business? Marketing is the key. And stragegy drives effective marketing.
SEO Consulting
Generated more leads with search engine optimization content that pushes your website to the top of Google Search Results.
What's My Story?
You know those What are you going to do with that? liberal arts degrees? Well, my BA in English Literature (from Michigan State University, GO GREEN!) landed me in professional services marketing.
In my nearly 30 year marketing career, I’ve written copy, developed marketing strategies, and managed a plethora of advertising campaigns, websites, business blogs, and email and social media marketing campaigns; written and designed brochures, print ads, and direct mail packages; and drafted scores of press releases while managing ongoing PR campaigns for a range of professional services businesses.
My background includes staff positions (as a marketing coordinator, manager, director, and consultant) in the real estate realm along with freelancing (as a copywriter and marketing consultant) for law firms, accountants, financial planners, and several flavors of business coaches.
A natural (and some have said gifted) storyteller, I specialize in writing strategy-driven copy proven to generate leads, nurture prospects, and win new business.