Copywriting + Marketing Consulting For Professional Service Businesses

How Comic Con Turned a Tiny Niche into a Billion Dollar Launching Pad: A Blueprint for Small Business Marketing

Originally founded in 1970, Comic Con was conceived and hosted by four “comic book geek” friends as a fun event to share their love of comic books (very specific subculture) with like-minded souls. Held at San Diego’s Grant Hotel, and attended by 100 comic book fans...

Power Up Your Small Business Marketing With a “Handy” Postcard (Part III of Print Media Marketing Series)

**Just a Quick Note** Welcome to Part III of the Marketing Expertise six part small business marketing series… Back From the Dead: 5 Print Media Marketing Vehicles Guaranteed to Make Your Small Biz’nass POP!!! And now… Part III: Power Up Your Small Business Marketing...

Important Small Business Marketing Lesson I Learned From My 1yr Old: The Power of Consistency

16 months ago my wife and I had a baby. This “life changing” (the understatement of all understatements) experience has taught us (the hard way) that wrangling a 1yr old is the toughest job you’ll (n)ever love. Sure, he’s cute as the Dickens (whatever that means),...