by Ryan | Feb 17, 2021 | Marketing Update
Why do sooooo many folks despise sales and marketing? In part, it’s the mechanics of the process… Salespeople are all too often pushy and overtly aggressive, in their drive to power through with their hard sell. And on the marketing side, there’s a...
by Ryan | Feb 4, 2021 | Marketing Update
The internet is the new marketplace… It’s where and how your business gets found. Google, Yahoo, and Bing are the new Yellow Pages. Now it’s “your fingers do the typing” instead of “your fingers do walking” (shout out to those...
by Ryan | Jan 14, 2021 | Marketing Tatics and Strategies, Marketing Update, Small Business Marketing
With a massive COVID-19 vaccine rollout in progress… There is hope on the horizon! Cue: *Gasp of relief!* But the dust has yet to settle on the pandemic. In fact, we’re quite a ways from reaching any legit vestige of “normalcy.” And here in...
by Ryan | Dec 31, 2020 | Marketing Update
So, 2020 is quickly (like tomorrow) drawing to a close… And boy oh boy, what a hellacious year it’s been! A year of turmoil, uncertainty, and economic challenges. Even for those lucky enough to actually transact some business this year, 2020 has by no...
by Ryan | Dec 22, 2020 | Marketing Update
Your business has a market. AKA your prospects and clients. And ideally, you’d like this group to encompass a whole lot of people. But this desire brings to mind an adage… You can fool some of the people some of the time. But you can’t fool all of...