A little over 10 years ago, when Facebook REALLY hit, Twitter took off, and social media became a legit societal phenomenon — a bold prediction was oft-repeated…
“Email is DEAD!”
Gazing back in the rearview on this statement, such lofty proclaims now silly.
The fact is, email as a marketing channel is stronger than ever! And, for a variety of reasons I’ve touched on in the past, it’s not going anywhere anytime soon.
This fact was unscored by a recent high-profile tech acquisition. Social media giant (and former Trump enabler) Twitter bought Revue in late January 2021.
A Dutch startup, Revue enables users to create and distribute email newsletters to a subscriber base. Users can choose to offer free or paid subscriptions. And paid subscriptions are available on a tiered pricing model that starts at $5 per month or $30 annually.
The Message Booming Loud and Clear Here?
A free platform that may drive traffic to your content or website doesn’t necessarily generate sales.
A direct conduit, like, say email, however, is a legit sales tool.
Whether you’re employing email like Revues users as means to sell your writing, or you’re using email to sell your professional services — Email cuts out the middleman and establishes a one-to-one connection (using a one-to-many distribution tool).
Moreover, Email Enables You to Escape From “tenant farming.”
Meaning, rather than building your core audience on a third-party platform, only to have the rug suddenly pulled out from under you (like our former President, who was swiftly banned for life from Twitter, which had long served as his primary communication channel), you own your email contacts. And hence you own that marketing channel.
The Ultimate Marketing Lesson Here?
If you haven’t started already, it’s high time you got busy building your email subscriber list!
And if you need help, let’s chat: 310.466.7893 | ryan@ryananys.com