by Ryan | Aug 26, 2021 | Marketing Update
Here’s something you discover as the parent of young children… The majority of your childless friends fall away after you have kids. And where does this leave you in the social order? All of your acquaintances are now “parent friends.” These...
by Ryan | Jul 21, 2021 | Marketing Update
The phrase “make your own luck” feels kind of arrogant. It has a self-important, self-righteous tone that conjures up an image of smug, smirking so-and-so. But at the same time, this phrase dovetails perfectly with my favorite definition of luck, which is… Luck is...
by Ryan | Jul 15, 2021 | Marketing Update
The term “media” is a pretty broad concept. We hear the term daily. And it seems to apply to so much in our world. Which can make it a tough notion to get your arms around. But when it comes to marketing media, there are four distinct flavors… Owned...
by Ryan | Jul 1, 2021 | Marketing Update
Though some folks are still on edge amid swirling reports of “Delta variant” infections rising, we have largely emerged from the Pandemic Pause. Here in Los Angeles, June 15th (a date somehow a magical ordained as the “all clear” demarcation...
by Ryan | Jun 10, 2021 | Marketing Update
One thing a small business owner has never done? Looked at their annual budget and said… “I have waaaaay too much money to spend on marketing!” Of course, this tongue and cheek jest speaks to a hard but true fact: For most small businesses, the...
by Ryan | May 13, 2021 | Marketing Update
Branding is a marketing buzzword that gets bandied about a ton these days. Mostly because suddenly, everyone is a brand. Or they’re “repping” a brand. Or they’re crowing about what their brand stands for and why it matters in their marketplace....