by Ryan | Sep 19, 2019 | Marketing Update
Many a small business owner sees marketing as some sort of alchemy… One of those rarefied “arts” left to the exclusive domain of “creative types.” And when you consider some of marketing’s core building blocks — marketing...
by Ryan | Aug 15, 2019 | Marketing Update
Dunno about you, but it’s been a monumentally busy summer over here! The projects have been piling up. And the days sliding by all too quickly. So, with work up to my eyeballs and time in critically short supply, what have I been up to? Off on a two-week family...
by Ryan | Jun 27, 2019 | Marketing Update
Are you familiar with the “Shiny Object Syndrome?” The expression is commonplace in today’s marketing circles. In short, this “disorder” describes the tendency of business owners and marketing practitioners to jump on the “latest...
by Ryan | Jun 7, 2019 | Marketing Update
The key tenet of modern marketing? Stand out. Looking to carve out your position in a crowded marketplace? Stand out. Trying to swim against the tied in a Red Ocean of long-entrenched competition? Stand out. Keen to topple the Top Dog competition in your space? Stand...
by Ryan | May 24, 2019 | Marketing Update
The oldest adage in sales and marketing? Everyone LOVES to buy! But NO ONE wants to be sold :—( Why come? Mostly because of how we perceive the sales process. Specifically, the seemingly dubious practices of salesmen (and sales ladies, if the spike stiletto pump...
by Ryan | Apr 24, 2019 | Marketing Update
In my last post, we took a deep dive into systematizing your social media marketing efforts. Now, when it comes to social media marketing management one question, in particular, arises again and again, from countless clients… “Can’t I just hire...