by Ryan | Mar 10, 2015 | Marketing Inspiration
Up Before Dawn I don’t know about you, but I’m up pretty early most days. In fact, I bounce out of the rack a little before dawn every morning. (Translation, I struggle out of bed groggy and rumpled around 5AM.) Sounds psychotic, right? Well, probably not to those of...
by Ryan | Feb 24, 2015 | Marketing Update
What is the Oscars, really? An awards show? A film contest? Hollywood’s internationally televised, self-congratulatory pat on the back? More than anything, the Oscars is GREAT MARKETING. A Sterling Brand is Invaluable First launched...
by Ryan | Feb 17, 2015 | Marketing Inspiration, Marketing Tatics and Strategies
Is there such a thing as too much choice? Hard to say. But empirical evidence indicates a multitude of menu items can actually hinder selection. Lots of Mediocrity Vs. A Little Excellence Sure, diners have exhaustive menus, but diners aren’t noted for quality. Chez...
by Ryan | Feb 10, 2015 | Marketing Update
These days, everybody hates air travel. The chaos of check-in and baggage drop-off. The anxiety and mad crush and indignity of security check and the horror of dealing with the TSA. The cattle call of plane boarding – waiting through all the preferred traveler...
by Ryan | Feb 3, 2015 | Accountant Marketing
IT’S HAPPENING AGAIN – TAX TIME IS HERE! Of course as accountants, CPAs and financial planners, I don’t have to tell you this. But here’s an important question: Are you REALLY capitalizing on all those tax payers out there in need of your professional help to file...