by Ryan | Apr 28, 2015 | Marketing Update
Do you know the refrain from that popular advertising campaign? “There’s an App for the that.” Well the same goes for business. Just replace “App” with “Niche.” There’s a niche for that. What that really means is whatever your business, or whatever segment of a...
by Ryan | Apr 21, 2015 | Marketing Inspiration
Ever been to a botched marketing event? A tradeshow that went up in flames … a convention that ran off the rails … a presentation that was DOA. We’ve all experienced them, right? Well, last week I had the misfortune of organizing one such fiery disaster. I mentioned...
by Ryan | Apr 14, 2015 | Marketing Update
An Unexpected Opportunity My cell phone rang. Wifey’s number popped up on the caller ID. “Hello?” I said tentatively. I was in the car between client appointments. “Jennifer just sent a group email. Her Brother backed out of taking her Big Bear timeshare at the last...
by Ryan | Mar 31, 2015 | Marketing Update
I’m not sure whether it’s a of case of nature over nurture, but basketball is woven into the fabric of my very being. I suppose, however, upon closer examination of the facts, it’s fairly evident that nurture is the culprit… I first started playing organized...
by Ryan | Mar 24, 2015 | Marketing Inspiration
I’m a member of a professional organization. The group hosts a monthly industry oriented event, preceded by a semi-formal board meeting, which is usually filled with egotists arguing about why their idea should become next month’s event. (Oh the tortures we endure in...