by Ryan | Jun 2, 2015 | Branding
Buzz words are funny. A particular word or phrase seems to appear out of nowhere and suddenly it’s etched into our collective consciousness. And instantly on everyone’s lips. Take for instance the expression transparency. The Obama era in politics ushered in this...
by Ryan | May 26, 2015 | Marketing Media, Marketing Tatics and Strategies, Marketing Update
What’s one of the biggest marketing mistake smalls businesses make? Using tools they don’t understand. No goals. No Strategy. No concept of how to measure results. They just toss tactics against the wall. And hope something sticks. I see it ALL the time. With direct...
by Ryan | May 19, 2015 | Marketing Update
Over the last couple of weeks, I’ve been blabbing about road rage, audio books and Rob Lowe. Well guest what? Here’s some more of that nonsense! (Enjoy) Another Great Marketing Lesson From Rob Lowe This week I’m going back to the Rob Lowe well to share another value...
by Ryan | May 12, 2015 | Marketing Update
Remember last week when I revealed my Road Rage antidote? That’s right, audio books have (mostly) cured my highway hate! As I also mentioned this new found time for “reading” has allowed me to step beyond my “usual suspects.” My typical fare? The latest “must read”...
by Ryan | May 5, 2015 | Marketing Inspiration
Once again, Santa Monica Boulevard is clogged with a (literally) endless column of traffic. A snaking serpent, slowly slithering forward. And I battle this ugly relentless beast daily. Fighting the traffic-demon morning and night as I journey to-and-from my west side...