by Ryan | Oct 6, 2015 | Marketing Inspiration
September expired last week… And summer has bid adieu. Meanwhile October is here. And fall has officially arrived. All of which means we’re kicking off the 4th quarter. The last gasp of the 2015 fiscal year. For many business owners, likely you included, the 4th...
by Ryan | Sep 29, 2015 | Marketing Update
If you’re like most small business owners – whether you’re solopreneur or commanding scores of employees – you’re consumed with business of running your business. Doesn’t leave a lot of time to contemplate your biz. Let alone strategize, plan or deal with any of the...
by Ryan | Sep 22, 2015 | Marketing Update
You know that “cringe moment?” It comes when you’re strolling through a store and an all too eager salesperson glides up, ravenous as a great white shark, minus the Jaws theme music, and gushes “can I help you?” Suddenly, you’re on edge. They’re just doing their job,...
by Ryan | Aug 25, 2015 | Marketing Update
Why Do People Buy? It seems a simple question. But is it really? To Fill a Need Well sure, that’s the simple answer. But consider this example. You’re buying a car. Your need is Transportation. A car’s purpose is to get you from point A to point B, safely and in...
by Ryan | Aug 18, 2015 | Marketing Inspiration
Projecting confidence is the key to engendering trust. And confidence has nothing to do with ability or skill. Whether or not you’re the “best” at what you do is subjective. The image you project speaks for you. So this got me thinking about my...