by Ryan | Nov 11, 2015 | Marketing Inspiration
I have a client – let’s call her Kris – and she’s got a problem… She provides a unique service, and primarily markets her business online. A considerable number of prospects, roughly 20%, find her via Yelp, the online review service. So here’s her problem… The vast...
by Ryan | Nov 4, 2015 | Marketing Inspiration
“Luck plays an important role in success: It’s the moment when preparation and opportunity meet.” -Jalen Rose Two Saturdays ago, my Michigan State Spartans “stole” a victory from arch rivals, the University of Michigan Wolverines. Or did they? As many of you...
by Ryan | Oct 28, 2015 | Marketing Update
“Some succeed based on skill. Others succeed based on will” -Jalen Rose (Member of the University of Michigan “Fab 5,” the first NCAA all-freshmen starting lineup in Division I college basketball history and 12 season NBA veteran). There’s a twinkle in my eye and...
by Ryan | Oct 21, 2015 | Marketing Inspiration
That Was Then… Imagine a guy (unironically) sporting a gold lamé suit with 6” butterfly collar and matching gold sparkle-glitter high heeled shoes. How would you perceive such a garish character? And This is Now Well, considering its 2015, you’d likely judge Vinny...
by Ryan | Oct 14, 2015 | Marketing Update
Startup companies share some definite similarities with small businesses. And some sharp contrasts… Most startups are launched on a shoestring by an individual (or individuals) driven by a dream. Not unlike a great many small businesses. But startups, particularly in...