by Ryan | Jul 14, 2016 | Marketing Update
What do people care about more than anything? Easy… Themselves. In that light, it’s easy to understand why so many businesses (perhaps yours included) are so wrapped up in the ins and outs, ups and downs, and all the other feature-specific details of the services and...
by Ryan | Jul 7, 2016 | Marketing Update
4th of July has Come… And Gone… Know What That Means, Right? Uh-huh… **GASP** The year is officially HALF OVER. The first half of 2016 is… Gone. Gone! GONE! Now before you start levitating in anxious terrified panic, remember this: The year is only half over....
by Ryan | Jun 28, 2016 | Marketing Update
Know what drives effective marketing? B-E-N-E-F-I-T-S. Your prospects don’t care about all the fab bells and whistles your services feature. Nor do they care about how great (you think) your services happen to be. They care whether or not your services can solve their...
by Ryan | Jun 21, 2016 | Marketing Update
In my last post I urged you to take advantage of the annual Summer Slowdown’s golden opportunities – and get proactive with your marketing. Perhaps, however, you’re not in a position to cash-in on that valuable advice. At least not to the full extent I...
by Ryan | Jun 16, 2016 | Marketing Update
The sun’s shining brighter. The days are growing longer. And the temperature keeps rising. Know what that spells, right? You guessed it: S-U-M-M-E-R! And if your small business is like most, summer spells: S-L-O-W-D-O-W-N. Which totally makes sense… The kids...