by Ryan | Nov 17, 2022 | Marketing Inspiration
Following setting goals, identifying your ideal client, and narrowing your niche, defining your core value is the next step in crafting an effective marketing strategy. “Defining your core value” sounds like a very *buzzy* business phrase, the kind of...
by Ryan | Nov 9, 2022 | Marketing Update
After goals and identifying your ideal client, narrowing your niche is the third step in crafting an effective marketing strategy. So, what does narrowing your niche really mean, and why is it so important? Here’s a great analogy that helps explain my...
by Ryan | Nov 3, 2022 | Marketing Update
AA After goals, the second step in crafting an effective marketing strategy is identifying your ideal client. Sounds good you say, but I can hear your question coming… “What does that really mean?” In short, not everyone needs or is a perfect match...
by Ryan | Oct 26, 2022 | Marketing Update
For a variety of reasons, which you can explore here, developing a marketing strategy is integral to the success of not only your marketing and promotional efforts but, ultimately, the growth of your business. But while many small business owners understand these...
by Ryan | Oct 19, 2022 | Marketing Update
Desperation, as they say, is a stinky cologne. Meaning if you’re desperate, it’s obvious, and it’s off-putting. In the context of keeping business afloat, desperation can manifest as a lack of confidence and flagging self-assured. All of which is...