by Ryan | Jul 15, 2020 | Marketing Update
Hopefully, I’ve gone around and around on this issue enough to fully drive home this point: It’s the 21st century, your business absolutely needs a website! The interwebs are the Yellow Pages of the new millennium. And, simply put, having a website is how...
by Ryan | Jul 4, 2020 | Marketing Inspiration
Just dropping in to wish you a happy 4th of July! Sadly, thanks to the pesky coronavirus — forcing beach closures, canceling fireworks displays, and limiting public gatherings — there won’t be much formal celebration. (Other than the countless...
by Ryan | Jun 25, 2020 | Marketing Update
I was browsing INC Magazine the other day. (a GREAT biz mag, btw!) And I came across a short feature comparing phone Vs. text (SMS) communication for customer service. The article offered a brief intro, outlining the differences inherent to each medium. And then posed...
by Ryan | Jun 18, 2020 | Marketing Inspiration
I was cruising in my car when a radio ad spot for a local BMW dealer came over the stereo. It was back in early April as the true gravity of the coronavirus pandemic had genuinely begun to sink in. The ad was a simple, straightforward 15-second promo. The deanship...
by Ryan | Jun 11, 2020 | Marketing Inspiration
The recent death of George Floyd while in police custody is a tormenting tragedy. And the horrific video that depicted his demise is a stunning, and frankly disgusting spectacle. This unfortunate event, and the subsequent national protests, reveals that… America...