So, Halloween happened this week…
My son was Zane, the white ninja from the Lego Ninjago cartoon (now, if you don’t have kids, you’ll have ZERO idea what I’m talking about – Google it). Wifey was Wednesday Adams of Adams Family fame, and convincing beauty to be sure. And I was…well…just another aging, overworked dad. Meanwhile, my “costume” was likely the most convincing of all ;—)
Anyway, if you’re under the age of, oh, say 12, Halloween is all about c-a-n-d-y… My 6yr old son’s unflappable drive in pursuit of Dum Dum suckers, Swedish Fish, mini Kit Kats and other assorted teeth-rotting accouterment whould shame even the most prolific serial entrprenuer.
But for the rest of us, the sad majority who’ve largely lost sight of life’s simple joys, Halloween’s chief appeal lies in its moody and macabre horror movie atmosphere. Because we can all apprcecitate a good scare every once in awhile, right?
Sure, the sudden surge of surprise heightens our awareness and cranks the volume on our sensory input, all before resolving into a huge release of relief when the moment passes.
In short, a good scare boots us out of comfort zone.
And that’s good, because here’s a sad cold reality: We ALL spend WAAAAAAAAAAAAAAAAAAAY to much time in our respective comfort zones.
It’s ESPECIALLY true in marketing.
These days, it’s easier than ever to automate just about everything…
== > You can broadcast emails aplenty.
== > Schedule social media updates up the yin-yang.
== > And drive traffic to your website where just about every question under the sun can be answered by FAQs and autoresponder emails and chat bots and the like.
And it’s all very comfortable.
But here are two important questions…
- Are you getting as many leads as you’d like?
- Are they quality leads, from ideal clients you’d genuinely like to work with?
If the answer to either, or both, questions is no, you may be a little too settled into your comfort zone.
Quick Case Study
Rick Mulready has positioned himself as the KING of PAID TRAFFIC.
If you want to convert more leads from ads on Facebook, Twitter, YouTube, LinkedIn and even AdWords, Rick’s your go-to consultant.
How Did Rick Get Here?
Like any business, Rick started with a small client base. But he was intent on growing and expanding his client roster. So worked at it…
He tested and tweaked and tested again and tweaked more and tested again and again. But his overall results only inched up incrementally.
He was stumped… How could he attract and convert more of his ideal clients?
Then he had an epiphany. Why not ask his current clients what they were looking for when they sought out his services? And why they hired him when they identified his services as a potential option?
So he did. He got on the phone, made calls, and asked his clients questions. And their answers proved a revelation.
Rick tweaked his ads again, based on client input, and his response rates SKYROCKETED.
In other words, Rick got out of his comfort zone, got on the phone, and SERIOUSLY boosted his business.
Your Mission (Should You Choose to Accept it)
For the next week, do one thing every day to market your business that scares you. Then drop by my Google+ page and share your results.
I’ll let you in on a secret: The goal here is to make this a DAILY habbit.