Have you looked at the calendar lately? It’s March.

That means Q1 2025 is practically in the rear-view. Which in turn begs the question: Where are you with the marketing-driven growth plans you made for your business this year?

If you’re crossing items off your list and seeing legit, growth-oriented results – Kudos to you!
If not… No worries, I’m here to help! Check out these 5 digital marketing tips, tools, and strategies guaranteed to help your business grow in 2025.

Start With Strategy!

All marketing efforts should always start with a strategy.

Marketing without strategy is like taking a road trip without directions. You might get where you’re going, but only with dumb luck.

I have shared a marketing strategy eBook with this list before; here it is again.

Want to maximize your marketing efforts in 2025? Start with this guide.

Lean In To Email Marketing

Let’s talk ROI (Return On Investment) for a minute…

With an average rate of return of 40-to-1 – meaning for every dollar you spend on email marketing, you will see an average of $40 in revenue – email is currently the top-performing marketing tactic.

Granted, social media platforms and SMS (text messaging) are increasingly popular marketing channels. But for several unavoidable reasons, everyone uses email, from Gen Z to your ole Aunt Sally.

Email is more invasive than social media, which most users peruse at their leisure. But it’s less invasive than SMS messaging, an approach many recipients find extremely off-putting when used for marketing purposes.

Email is ubiquitous (an advantage it has over every other channel). It’s everywhere, all the time. And if you’re not using it to market your business, you’re leaving money on the table.

Of course, maximizing email’s ROI hinges on using the tool effectively. That includes cultivating an engaged audience, being strategic about your email content, and telling compelling stories.

What Should You Email?

Your messaging should fall into three silos: Valuable Content, PR + Promtion:

• Valuable content includes market analysis, important industry news, updates on new legislation impacting your industry, and other similar material.
• PR (short for Public Relations) includes notable achievements, like a prestigious new listing or exceptional close transaction, but framed as “news-worthy” events rather than as sales messages. PR content also includes your participation in community events, contributing to charitable initiatives, and participating in civic activities and leadership.
• Promotions include “Just Listed,” “For Sale or For Lease,” “Price Reduction,” and other sales-driven messaging aimed at moving your product.

The trick here is to segment your email contact list and find the right content balance.

Prospective buyers and tenants (and the brokers representing them) are likely exclusive on your mailing list because they’re seeking property to buy or space to lease.

Property owners, either prospective sellers or landlords, aren’t as interested in seeing a steady stream of your available properties. But they are looking to stay current on market data. And your PR updates elevate your image in your eyes.

Finally, existing clients, a rich source of repeat business, are similar to prospective clients, except they’re more interested in seeing a steady stream of your available properties, which offers them a barometer on current market conditions.

How to Segment Your Contacts

With these differentiating factors in mind, here’s how you segment these contacts:

• Create an email segment or contact list that’s purely promotional for would-be buyers and prospective tenants.
• Create another segment or contact list for prospective clients to which you share one promotional message for every three valuable content or PR messages.
• And finally, create a list of existing clients to which you share messaging from all three silos.

Increase Your Visibility, Build Your Brand + Generate Leads With Social Media Marketing

Social media has earned a somewhat justified reputation as a wasteful time suck.

But when used strategically, social media can be a low-cost marketing tool that has proven to…
Increase online visibility, generate better quality leads, and establish credibility.

How?

Increase Online Visibility

It doesn’t take a rocket scientist to figure out that the more active you are online, the more likely prospects are to encounter your business. In other words, posting regular updates on social media consistently puts your business in front of prospects.

To facilitate this, create a Content Calendar. Use a spreadsheet, calendar app, or whatever tool works for you, and schedule your posts at the beginning of each month. Being organized and thinking ahead will help you stay on track, working to steadily increase your online visibility.

Generate Better Quality Leads

Although consistent updates can make prospects more aware of your business, awareness alone doesn’t yield engagement or generate leads. To make connections and nurture leads, your content should focus on market analysis, important industry news, updates on new legislation impacting your prospects and their properties, and other VALUABLE content that speaks directly to the prospects you’re trying to reach.

Social media also allows you to promote new listings, closed deals, and other PR-worthy updates. When strategically managed, social media can serve as your very own, highly effective PR channel.

But keep in mind the focus here isn’t necessarily to lease space or sell properties; although that’s a possibility, the intention is to establish and maintain a presence. You want prospects to see that you are ACTIVELY SIGNING UP NEW LISTINGS and DOING DEALS.

But don’t go overbroad with the self-promotion. A good rule of thumb is one promotional post for every three value content posts (market analysis, important industry news, updates on new legislation) or PR-related updates.

Establish Credibility With Thought Leadership

Everyone loves an expert. Meanwhile, being an “expert” doesn’t mean you know everything about a given topic (no one does). It means you know more than your audience.

As a seasoned professional active in your industry, you can reasonably claim to be an “expert” in your field. And you can use your industry knowledge and expertise to share insights, analyses, and opinions that position you as an “expert” in your field. This lends professional credibility and establishes you as a thought leader at the forefront of your business.

Take Advantage of Digital PR

PR, short for Public Relations, is mainly used by large corporations with hefty budgets to generate media attention. But the internet age has enabled small businesses and independent operators, like real estate brokers, to use the same strategies as big-time PR firms to gain awareness, generate leads, and win new business.

Does this mean you’ll soon be appearing on Good Morning America or the subject of a New York Times feature profile? Probably not.

But there are other avenues.

• You could appear as a guest on a Podcast or YouTube channel focused on your industry.
• Contribute a guest blog post or article to a popular industry blog or trade publication.
• Or deliver a keynote speech or join a panel at industry-related virtual events.

Start a Blog (Or Revive The Existing Blog You’ve Been Neglecting)

Has the blogging heyday come and gone? Not hardly. Current stats indicate that over 60% of internet users still read blogs. And 77% of folks in this group reportedly read blogs daily.

What are the benefits of blogging for your business?

Improved SEO

Whether you have a website or a stand-alone blog, regularly publishing blog posts focusing on topics your prospects are searching for will help generate a steady stream of qualified leads.

Credibility + Thought Leadership

Just as with social media, regularly publishing blog posts offering insights, analysis, and informed opinions on critical industry topics establishes your professional credibility and positions you as a thought leader in your marketplace.

And it does this on your own property, rather than on the “rented land” of your social media pages. Keep in mind, you don’t own your social media channels. Social media platforms can be changed radically or even completely disappear without warning. Plus, social media platforms technically own the content you publish on their forums. Your blog, on the other hand, belongs exclusively to you.

Your Own Dedicated PR Channel

As with social media, a blog offers a venue to promote company and community activities, charitable contributions, and civic participation and leadership. And here again, you can do it on a property you own, rather than social media’s rented land. A blog also has no limitation on the length of your content or the number of images, videos, or links you can include.

Next Steps

Implementing these five tactics might seem like a daunting task, especially if you have little experience with digital marketing. But don’t fret—I can help!

If you don’t have the time, expertise, or staff to tackle these tasks, I can step in, launch, and manage your digital marketing efforts.

With over 25 years of experience on the front lines of real estate marketing, I’m well versed in developing marketing strategies, creating content, and managing ongoing campaigns.

When you’re ready to start, get in touch: 310.466.7893 | ryan@ryananys.com