As former LinkedIn marketing honcho, Jason Miller says, “stop calling it AI marketing, and just call it marketing,” because that’s where the marketing practice has landed.
For most business professionals, delving into AI began as a novel means to increase efficiency and accomplish more with fewer resources.
But now, if you’re not increasing your AI knowledge base and skill set, you’re eating your competitors’ dust as they rocket past you in the AI-driven fast lane.
To kick off your AI skill development journey, here are four 100% FREE AI Marketing courses:
1. AI for Marketing (By HubSpot Academy)
Aimed at helping professional service providers and small business owners develop foundational skills needed to integrate AI into marketing programs. Course highlights include:
-AI prompt analysis
-Marketing strategy optimization
-Customer experience personalization
-Performance tracking using AI tools
2. Artificial Intelligence in Marketing (By the University of Virginia)
Great for beginners seeking practical AI applications in marketing, including utilizing AI to enhance customer engagement, personalize campaigns, and streamline marketing workflows. Course topics include:
-Customer engagement using AI
-Personalized marketing strategies
-Real-world AI applications
3. Machine Learning for Marketing: Essential Training (By LinkedIn Learning)
Get insights into how AI streamlines marketing processes, improves overall outcomes, and is poised to become the key driver of modern marketing strategies. This course covers:
-AI and machine learning basics
-Customer segmentation
-Personalization
-Pricing automation
4. Become an AI-Powered Marketer (By SEMRush Academy)
Looking to incorporate AI into your marketing strategies? In this course, you’ll get the inside track on:
-AI tools and techniques
-Practical exercises
-Real-world examples
My recommendation? Take ’em all! HIGHLY reputable sources offer all four courses. They’re all FREE.
And most importantly, if you’re at the beginning of your AI journey, you’re already waaaaaaaaaaaaaaaaaaay behind.
It’s time to get crackin’!!!