In my last post I blabbed all about how to develop and project the positivity + confidence necessary to attract your ideal client. Mastering your positivity + confidence thang sets the stage to ushering a bevy of ideal clients into your biz.
So the question now is: Who are your ideal clients + how do you engage them?
To answer this burning question, here are seven keys to attracting your ideal client…
1. Begin With the End in Mind
When you attract your ideal client, what do you plan to do with them? Just because they’re your ideal client, doesn’t mean they’re ready to hire RIGHT NOW. In that case, do you have sales funnel ready to drop them in?
For example, do you have a free report or ebook (that addresses one of your ideal clients’ key concerns) you can offer in exchange for their contact info? And do you have a drip email campaign or direct mail list you can add them to ensure you reel their business in they are ready to hire you?
2. Who Are Your Ideal Clients?
What’s their age? Their income? Where do they live? Where do the hangout, on and offline? This is critical demographic info necessary to craft your ideal client persona.
3. What Are Your Ideal Client Worried About?
What keeps them up at night? What has them nervous, anxious or troubled? This is critical psychographic info necessary to craft your ideal client persona.
4. Craft Your Ideal Client Persona
Once you’ve gathered up your ideal clients’ demographic + psychographic info, create a composite ideal client persona. In other words, sketch out an impression of your ideal client – as a real person. But don’t get too specific here. Make it board enough to engage about 80% of your prospective ideal client base.
5. Identify the Ideal Channel to Connect With Your Ideal Clients
What’s the best channel to reach your ideal client? A more traditional approach, like direct mail or print ads in local or trade publications? Or is digital marketing more apropos? Like email marketing? Search engine optimized blogging? Driving paid online search traffic to your site with Google Adwords, Yahoo and Bing? Social media marketing with optimized updates, promoted posts and targeted ads? Your ideal client persona is the key to identifying the best channel (or channels) to reach your ideal client.
6. Test + Tweak
When a marketing campaign fails to connect with your ideal client (or any clients at all), it’s tempting to say “Fudge you, marketing!” and give up.
But there are countless variables that could be hampering your campaign… Perhaps your ideal client persona isn’t ideal as you thought? Maybe the channel you selected isn’t the best avenue to reach your ideal client? Or maybe the content of your campaign failed to engage your ideal client? Or could it be you need to hire a professional marketing consultant or copywriter to refine your approach and improve your messaging?
Truthfully, it could be any combination of the factors (or all of them!). The point is, don’t give up and count your ideal client as some elusive prey you’ll never bag. Instead, just keep testing and tweaking till you hit the bullseye!
7. Rinse + Repeat
I heard this phrase recently, and it’s incredibly apropos in marketing…
“In life, there are no corners.”
In other words, if think “oh, if I can just launch this campaign” or “if I can just grow by business to [insert level here]… Everything will be golden!” Except, there’s no happily ever after in the real world… There’s always something new and unexpected around the next “corner” that throws a monkey wrench into your plans.
And when it comes to marketing, (a) you’ve gotta keep at it, lest your pipeline run dry (remember How Much Marketing is Enough?); and (b) you’ve gotta stay on top of your marketing, because who knows what your ideal client might look like in even less than a year’s time?
Your Ideal Attraction Tools?
What are some of the strategies and tactics you’ve employed to attract your ideal clients? Stop by my Google+ page and share!