Marketing Your Business as an Attorney… You may face additional roadblocks because a large segment of your industry is marketing averse. Even the mention of selling (oh, that dirty word!) is considered distasteful and deemed unethical – as though any form of marketing or sales is akin to shameless self-promotion, purely designed to separate prospects from their hard earned cash. But the truth is you are proving a valuable, in-demand service that people genuinely need and will gladly pay for.
Yet as with any business, marketing is imperative to your success. I’ll write marketing content that highlights the benefits of working with you, trading on your experience and expertise, in the fashion of an authoritative expert lending a much needed hand (not a smarmy salesman).