Copywriting + Marketing Consulting For Professional Service Businesses

Who Cares?

Who Cares?

If you’re in the professional services realm, you likely got into the business to help people. Of course, you aim to make money. But you intend to do so by helping your clients solve problems and fulfill needs… As a real estate agent, you help your clients house...
How Long Does it Take to Establish Your Brand?

How Long Does it Take to Establish Your Brand?

Think about the industry leaders in your marketplace for a minute. It’s probably fair to say they qualify as “well-established.” And while their record may not be spotless, they’re a known quantity that’s proven some measure of consistent...
Why Chasing Perfection is Killing Your Business

Why Chasing Perfection is Killing Your Business

Remember back to your school days (or maybe, as in my case, it was a school daze)? Some of your classmates got straight-A grades, seemingly without effort. Those were the uber-smart *nerds* for whom everything school-wise clicked. But this rare breed is an anomaly—the...
The Keys to Success in 2024

The Keys to Success in 2024

In my last post, I hammered home how critical marketing is for sustaining your business. And I underscored how important this is now — MORE THAN EVER — in light of the current economic climate. To (very arrogantly) quote myself: “The only thing...