Copywriter + Marketing Consultant
For Professional Service Businesses
Looking to Grow Your Professional Services Business?
Want to attract not only more, but better quality leads, and nurture more of those prospects into paying clients? Effective marketing is the key. And effective marketing starts with strategy-driven copywriting. Which is where I enter the frame…
Drawing from my 25+ years of experience professional services marketing, I’ll help you craft marketing messaging that connections with your target audience (ideal clients), engage their interest, and ultimately win new business.
My Services
Creative Copywriting
I write content for websites, blogs, email, social media + PR campaigns, brochures, and direct mail campaigns that attracts ideal clients, nurtures quality leads, and converts interested prospects into paying customers.
Blog Posts
Want to build authority in your industry while improving your website’s SEO? Blogging is a great place to start. And I can handle the task for you, no worries, added stress, or additional work required.
Website Content + Structure
Need to launch a website or update your current site? I’ll layout a user-freindly site structure and write or revamp your content to connect with your ideal prospects and convert more sales.
Campaign Management
Need support overseeing your website, or managing email, social media, or PR campaigns? With 25+ years on all of these fronts, I’m here to help!
Marketing Strategy
Marketing without a strategy is like taking a road trip without a map. Rather than replying on “hope” as tactic, let’s craft a marketing strategy that achieves your business goals.
SEO Strategy
Wish your website generated more leads? Improving your site’s search engine optimization is the key. And I can help! Let’s talk SEO strategy and chart a path to the top of Google Search Results.
Who Am I?
You know those “What are you going to do with that?” liberal arts degrees? Well, my BA in English Literature from Michigan State University landed me in professional services marketing in 1998.
I’ve written copy, developed marketing strategies, and managed campaigns websites, businesses blogs, and email and social media marketing campaigns; written and designed brochures, print ads, and direct mail packages; and drafted scores of press release in managing ongoing PR campaigns.
My background includes staff positions (as a marketing coordinator, manager, director, and consultant) in the real estate realm along with freelancing (as a copywriter and marketing consultant) for law firms, accountants, financial planners, and coaches.
A natural (and some might say gifted) storyteller, I specialize in writing strategy-driven copy that generates leads, nurtures prospects, and wins new business.