‘Tis the season…
The Yule Log is burning in the fireplace…. Mmmm can’t you just smell that woodsmoke?
The eggnog is flowing, and maaaaaaaaaaaaaaaaaaaaaaan that nutmeg topping (and shot of rum) is tasty!
The tree’s done up to the nines. Twinkling lights aplenty. Shiny ornaments abound. A sleigh load of presents jammed beneath the tree. And the stockings are all loving hung in their place on the mantel.
Oh yes, ’tis the season!
Wait a minute… No! It’s not THAT season! Well, it is THAT season.
But it’s also the season we’re interested in.
We’re talking about the season during which the marketing industry looks back and assess the progress of last year’s strategies.
And looks forward, making predictions and forecasting trends for the coming year.
I know this in part, because I do it myself. But also because the myriad marketing blogs I subscribe to are pumping out boatloads of year-end reviews and coming year predictions.
And it makes sense. Assessing your progress, qualifying your approach, and looking to make adjustments as you charge into the new year are all important moves a savvy business owner should make.
Meanwhile, I thought, why not take advantage of this deluge of wrap up + prediction content marketing gold? Much of the material was produced by folks with far bigger brains than mine.
So, here are my top picks for 2017 year-end marketing wrap-ups + 2018 marketing trends and predictions…
**Quick side note: Much of this material was culled from the MarketingProfs + Social Media Today blogs. If you’re not already a subscriber of both, I HIGHLY recommend you do ASAP. Both platforms publish HIGHLY VALUABLE content DAILY.
And without further ado, away we go!
2017 Year End Wrap Up
Social media marketing…continues to dominate the digital marketing conversation. But this growing medium hasn’t progressed without its share of blunders. Here are some of… 2017’s biggest social media fails…
Email marketing…remains one marketing’s most potent + cost-effective tools. Yet lots business are still missing the mark… 10 reasons your email marking campaigns fall flat…
Customer experience…was one of marketing’s biggest buzz words in 2017. And many predict CE is the future of marketing. Here’s a case study illustrating how healthcare is doing CE the right way…
Blogging…is still one of the most effective SEO tools available. Yet so few businesses know how to do do it right. Here are some key blogging stats you should be paying attention to: optimal frequency + length…