If you’re like most professional service business owners…
You have two marketing goals:
- Attract your “ideal clients” (AKA highly qualified prospects)
- Convert those prospects into PAYING customers
Fortunately, there are a number of effective marketing tools at your disposal to accomplish these goals… Digital avenues, like websites, email marketing and all manner of social media platforms. And traditional print media options, including brochures, sales letters, press releases, white papers and case studies.
But here’s the question: Who’s going to write all the content these marketing tools require? In other words, who in your organization has the time, not to mention the expertise to handle this task? And let’s be honest, beyond the time factor (a resource in short supply for most small businesses), writing sales + marketing material that actually CONVERTS prospects into paying customers demands a unique skill set.
That’s where I come in… Ryan Anys, here – Professional Services Marketing Specialist since 1998 + Freelance Copywriter since 2009.
I specialize in writing marketing content, AKA “copy” that:
- Targets + engages your “ideal client”
- Presents your services as a compelling solution to their problem
- Convert those prospect clients into paying customers
- And keeps those customers coming back again and again and again and again…
Sounds like a tall order, huh? How do I manage it?
Simple. Your ideal clients care about one thing: WIIFM – What’s in it for me?
And that’s EXACTLY what I communicate to your ideal clients by “telling the story of how your business is the answer to all their prayers!”
In story format, I solve an equation for your business looks like this… Problem (Your ideal client’s needs) + Solution (How your services fulfill their needs) = Conversion (Problem solved! Where does your newly minted client send your their money?).
Looking forward to speaking with you very soon!